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What You Need to Know About Creating and
Marketing A Website:
There are many components that come together
to create a successful website. The stages consist of design,
development and marketing. An easy analogy is much like building a
brick and mortar office or storefront: the blueprint is created, the
structure is built and then you market to get customers in the store and
purchase your products and services.
Concept,
Strategy or Blueprint Stage:
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Marketing Objective:
What type of business are you running? Are
customers going to purchase online? Do you have a good business model
and plan? How do you envision your online presence? What content do you
want to have in your site – is it necessary and will it work to drive
customers?
This is the FIRST and most important step.
These items and more are necessary before we even begin to talk about
building a site, including proper domain name selection.
Going back to my construction analogy, like
a physical building, your virtual office or storefront is only as good
and expandable as its foundation and you need to build with the future
in mind. To help with this, we offer Simple Strategy Sessions™
to assist you in completing this stage.
$65 – $85 per hour
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Domain Name:
Like a nickname – commonly referred to as the
“www (dot)”, it is the address people use to get to your
website. You pick a name, register it, and pay for it. Domains
can be a business or personal name – e.g.
www.johndoe.com /
www.businessname.com
Domain names are purchased for one or
multiple year terms and are renewable. To see if a domain name
is available and to purchase a domain name
click here
$1.99 - $8.95 (per year) |
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Web Hosting:
Web hosting is the second step in the
process. Once you have chosen a domain name you need to host the
pages that visitors will see.
Web hosting is purchased for one month or yearly terms and is
renewable. www.SiteMadeSimple.com offers low-cost web hosting.
To see options please
click here
$3.99 (monthly) |
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Construction
Stage:
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1 Static Page
Custom home page, 2 design concepts, 2
revision rounds, client supplied copy
$699
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5 Page Static Site
Custom home page, 2 design concepts, 2
revision rounds, client supplied copy
$1,599
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10 Page Static Site:
Custom home page, unique sub-pages, flash, 2
design concepts, 2 revision rounds, client supplied copy
$2,599
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WebSite Tonight:
This is a template-based package that
combines economy web hosting with pre-made web page templates to
help you build your website.
$4.99 (monthly)
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OS Commerce/Zen Cart Store:
OS Commerce is an open source ecommerce
solutions project with free software. You only pay for the site
installation. Once setup, it is easy and you can maintain it
yourself.
$599
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1 Page CMS Site:
Joomla Content Management System Website
(CMS); allows the owner to maintain the site with only a basic
knowledge of word processing & point and click.
$999
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5 Page CMS Site:
Custom home page, 2 design concepts, 2
revision rounds, client supplied copy
$2,399
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10 Page CMS Site:
Custom home page, unique sub-pages, flash, 2
design concepts, 2 revision rounds, client supplied copy
$3,399
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eBay Store:
Harness the brand name of eBay with a selling
site on eBay. Includes initial setup with Pay Pal processing.
$639.00
Get more
website sooner with our buy now, pay as you go plan!
Ask your representative for details
and get your site now. |
Marketing
Stage:
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FREE Flyers & Virtual
Tour
Your flyers are optimized and sent to top
search engines. Our system automatically distributes your flyers
to top online directories. This places your ads in front of
thousands of buyers who are searching these directories.
FREE Click here to
get started
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Search Engine Optimization
(SEO):
Help customers find your products and
services by using the keyword search patterns they do. We will
research and identify trends to make them work for you.
$85 – $100 per hour |
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Video Advertising
Internet video advertising is very
cost-effective and can reach more than 1.3 billion customers
that want to learn about you and buy your products. 15, 30, 60
seconds and longer.
$299 basic package
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Top Ranking Tool - Video Advertising Distributor
Submit your video ads to at least 35 sites
all at once! This service includes video to podcast
conversion, blog submission and video maker. Top results
instantly.
$47 per month basic package
http://www.aggregatevideo.com
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Public Relations:
A properly prepared press release with links
to your Internet videos and your website can lead to free stories
in online newspapers, magazines, news portals and blogs.
$2,000 monthly and a la carte available
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Article Submission:
We will create and distribute a 250 word
article to 330 article directories.
$399
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Google Analytics:
Integration of this free service from Google
to generate detailed statistics about your site’s visitors.
$150
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Social Media
Marketing:
Take advantage of the online communities and
the broad reach of the Internet to market to drive traffic to
your site.
$65 - $85 per hour |
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Encoding/conversion, upload and configuration:
We offer video encoding /conversion of raw
video and load it on your website.
$85 per hour
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Custom Photography:
We offer custom photography both on-site and
in-studio depending on your project’s needs.
$100 per hour
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Express Email Marketing:
Spam-free and easy with customizable
templates. Subscriber management, surveys, reports, campaign
designer, signup forms and easy unsubscribe. Basic package
includes 250 emails.
$3.99 (monthly)
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Logo Creation:
Create 3 logo concepts with final output to
be print or Internet ready.
$525
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Maintenance Stage:
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Site Maintenance:
We will make repairs to your site on an as
needed basis at a per hour charge or at a discounted contract
rate.
$65 - $85 per hour |
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Usability Testing:
We will analyze your site or process to
examine user interaction. We measure usability, or ease of use,
for objects or a set of objects.
$100 per hour
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Training:
We will train you in any of these areas so
that you may take on projects related to your website and
Internet marketing. We have online, in person and hardcopy
formats.
$ Rates vary depending on the discipline |
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